To build a vibrant community for Lacoste, we partnered with Berlin-based agency C. Seher PR for an incredible six-week activation this summer. The experience included bi-weekly tennis lessons led by top local talents, fashion influencers, and young professionals from Copenhagen, fostering a dynamic network around the Lacoste brand.

Before the activation began, we launched a curated seeding campaign featuring Lacoste products to create anticipation. The unforgettable experience culminated in a stunning dinner in a beautiful setting, wrapping up six weeks of connection, style, and sport.